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Founder of ChillsnSip · Community builder · Creator

LuigiZottoli

I connect people through wellness.

I create content around wellness, training and building communities, and I give brands access to an active audience both online and in real life.

Work with meSee results
Luigi Zottoli talking to camera

Showreel · 37 sA quick look at my content, community events and previous brand work. Tap the video for sound.

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3.84×return on ad spend from my UGC (LABFRESH)
670Kviews in the last 90 days
2,000+people in the ChillsnSip WhatsApp community
8.7Kmedian views per Reel, last 90 days

Why brands work with me

01

Content with real-world reach.

I create the content and run a community where brands can put their products directly in front of people. From a Reel or paid ad to sampling, activations and events, the campaign can live both online and offline.

02

Direct access to an active community.

Through ChillsnSip, I can reach people directly through WhatsApp, email and Instagram. That gives brands more than impressions. It creates opportunities for sign-ups, product trials and in-person experiences.

03

Content built to perform.

Two UGC videos I created for LABFRESH were turned into 10 paid-ad variations. They generated €38,961 in revenue from €10,140 in ad spend: 3.84× ROAS.

04

One partner from content to activation.

For campaigns that combine content and community, I can manage both. That means fewer handovers between creators, agencies and event partners, and a more consistent campaign from idea to execution.

Content reach and brand results

A look at how my content performs and what previous collaborations have generated.

01 · Instagram reachInstagram data: last 90 days to 15 Sep 2026
670,676

views on @luigizottoli in 90 days.

Views by format: Reels 77.3% · Stories 21.8% · Posts 0.9%

  • 202,430accounts reached
  • 8,828accounts engaged
  • 8.7Kmedian views per Reel
  • 20,318interactions
  • 20,141profile visits
  • 18,062followers

Source: Instagram Insights, @luigizottoli. Median: the 17 feed Reels published in the window, public view counts on 16 Sep 2026, trial Reels excluded.

This quarter's Reels

The Reels that travelled furthest this quarter. Two Reels above 120K, and a building series that keeps landing around 20K.

129,833views
Origin story · 7 Jul 2026

Where I grew up

Eboli, southern Italy.

Open on Instagram ↗
120,083views
29 Jul 2026

Sauna club, part 1

Building Amsterdam's biggest sauna club · 1.1K shares · 321 comments · 331 new followers

Open on Instagram ↗
21,993views
24 Jul 2026

The empty venue

249 comments · 78.5% non-followers

Open on Instagram ↗
19,741views
6 Aug 2026

Sauna club, part 2

84.9% non-followers · 50 comments

Open on Instagram ↗
19,085views
2 Sep 2026

Sauna club, part 4

86.1% non-followers · 47 saves

Open on Instagram ↗
02 · Results for brandsTap a row for how it happened
3.84×LABFRESH · UGC for paid adsreturn on ad spend from two videos I made.How
2videos→10ad variants→€10,140ad spend→€38,961revenue

Watch both on Instagram: video 1 ↗ · video 2 ↗ · See them in Brand work ↓

Source: LABFRESH ad account, 24 Jun 2026. Shared with permission.

80ChillsnSip × Vitamin Well · hike, May 2025event sign-ups from one comment-to-DM funnel.How

Walk & Plunge, a community hike. Sunday 11 May 2025, Nationaal Park Zuid-Kennemerland. A comment-to-DM automation filled the event. Vitamin Well's drinks were served to everyone who came.

368comments with "hike"→58.9%clicked the link in the DM→80sign-ups70guests on the event page
On the trail, 11 May 2025.

Source: ManyChat automation data (comments, click rate) and the event page (guests), ChillsnSip account.

88.1%Automated giveawayof the 242 people who triggered the DM clicked through.How

Ready to run with a brand-sponsored prize.

151comments on the giveaway post→90.1%clicked the link91DMs with the word "Giveaway"

Source: ManyChat automation data, ChillsnSip account.

Brands I've worked with
LABFRESHRed BullVitamin WellWaterdropAedenRenessenceIcetubsTessa'sWings for Life World Run

Who's watching

My personal account reaches an international wellness audience, while ChillsnSip gives brands access to a highly local Amsterdam community.

Categories that fit
  • Functional and alcohol-free drinks
  • Recovery and cold therapy
  • Sauna, skincare and self-care
  • Activewear
  • Supplements and nutrition
  • Wearables and wellness technology
  • Travel

Ways to work together.

From creator content to full community activations.

01

UGC for paid ads

€750 per video

Performance-focused videos created for your paid channels.

I develop natural, creator-led concepts designed to work with audiences who don't already know me or your brand.

What's included
  • €750: 1 video + 3 hook variations, delivered in 7 days, organic use only
  • +€300 per 90 days to run it as a paid ad, in their ad account, per channel
  • +30% of the fee per month to run it from my own handle
  • Package of 3 videos: €1,950, delivered monthly, same terms
  • Why it works: 97.2% of the 129,833 views on my origin-story Reel came from people who don't follow me, and they watched 19.2s of 34 on average. LABFRESH ran two of my videos as ads: 3.84× return on ad spend.
02

Reel on @luigizottoli

€900

18K followers · 8.7K median Reel views

Your product becomes part of the content I already create around training, wellness, experiments and building businesses. The goal is integration that feels natural rather than a scripted ad read.

What's included
  • €900: 1 Reel + 2 Stories with a link sticker
  • A report after 7 and 30 days: views, reach, shares, saves, link clicks
  • Bundle with a UGC video: €1,500 total
03

ChillsnSip: Samples

Priced by the team

Put your product directly into the hands of people attending a ChillsnSip event.

Best suited to products people can experience immediately, such as drinks, snacks, supplements, skincare and recovery products.

What's included
  • Includes: product distribution to attendees, a mention in event content
  • Report: attendance, number of samples distributed
04

ChillsnSip: Brand station

Priced by the team

Create a dedicated brand presence inside a ChillsnSip event.

Guests can discover, try or interact with the product as part of the experience.

What's included
  • Includes: dedicated activation space, content on @luigizottoli and @chillsnsip
  • Report: attendance, activation traffic, content performance
  • One brand per category per event
05

ChillsnSip: Full takeover

Priced by the team

A complete ChillsnSip event created around your brand.

The partnership can cover the experience itself, promotion before the event and content captured during and afterwards.

What's included
  • Includes: bespoke event concept, exclusive brand presence, a content series from announcement to recap on both accounts
  • Report: the full picture, before, during and after
  • One lead brand per takeover
Add-on

Automated sign-up funnel

For campaigns focused on registrations, leads or giveaways, I can build a comment-to-DM flow that turns social engagement into measurable actions. For our Vitamin Well hike: 368 comments became 80 event sign-ups. Clicks and registrations can be tracked throughout the funnel.

"I only show what I actually use. That's why people trust it, and why it sells."

How I work with brands

Wellness isn't a solo journey. Brands that fit become part of the moment people share.

See the work.

A selection of creator campaigns, event collaborations and community activations.

Red Bull · Wings for Life World Run

Event film

Open on Instagram ↗
ChillsnSip × The Offline Social Club

New Year's plunge

Open on Instagram ↗
Branded · GymRace × Waterdrop

GymRace powered by Waterdrop

Open on Instagram ↗
KOTA × ChillsnSip

The collaboration event I created for KOTA

Open on Instagram ↗
LABFRESH · UGC

No ironing, no sweat stains

Open on Instagram ↗
LABFRESH · UGC

The non-iron shirt

Open on Instagram ↗
Aeden · AW24 collection

Beyond the Ice

Open on Instagram ↗
Renessence · Amsterdam

Ice baths, and why I started

Open on Instagram ↗

Five moments.

Where I'm from, in five lines. Open any of them.

The 167Eboli, southern Italy

I grew up in a dodgy neighbourhood in the south of Italy.

19London, alone

I left Italy for London alone, with no diploma and no experience. I taught myself coding, marketing, content and photography.

The canal7 days, then 56

After a tough mental time, I got in an Amsterdam canal for 7 days and posted it every day. I kept going for 56 days.

ChillsnSip80 people, first event

Friends joined. Then a video hit 2 million views. We started ChillsnSip, and since then we've hosted hundreds of events, growing into the biggest wellness community in Amsterdam.

NowAge 33

I'm a founder and a community builder. I train, test wellness practices, and like to build things.

What I talk about
01

Testing what works

I train, experiment with wellness practices and share what I actually notice, rather than repeating claims from a product label.

Fits: supplements · wearables · recovery · functional drinks

02

Building things

I document the process of taking ideas from an empty room or rough concept to something people actually use.

Fits: event sponsors · technology · apps · apparel · founder tools

03

Wellness isn't a solo journey

"We've never been an ice bath community, but a social wellness community."

Fits: drinks · activewear · recovery · sauna and self-care

04

Being honest

"Growing up, I was wearing a lot of different masks to get liked by people."

No brand slot. This is why people believe me everywhere else.

Reel

Where I grew up

Open on Instagram ↗
Reel

"The Job"

Open on Instagram ↗

ChillsnSip: the Amsterdam social wellness community I founded.

"We push the idea that wellness isn't a solo journey, but a tool to get people closer together."

What we do
  • Ice baths
  • Sauna
  • Meditation
  • Pilates
  • Yoga
  • Sober parties
Where your product sits
The plunge

Cold-therapy gear, recovery and functional drinks

The warm-up after

Towels, robes, skincare, sauna products

The run or workout

Activewear, hydration, supplements, wearables

The social afterwards

Drinks, snacks, tastings, giveaways

The sober party

Alcohol-free drinks, music and nightlife brands

Three ways to be there
SamplesBrand stationFull takeover
Where it started
2.09Mviews
24 Feb 2024 · @luigizottoli

The canal plunge video

Open on Instagram ↗

The boring questions.

Who invoices?

The invoicing structure will be confirmed as part of the partnership agreement.

Do you create in Dutch?

Yes, depending on the format and campaign. Include the required language in your brief and I'll confirm what's possible.

Turnaround?

It depends on the format and scope. Include your preferred launch date or deadline in the brief and I'll confirm availability.

Exclusivity

For ChillsnSip brand stations, I work with one brand per category at each event. For full event takeovers, the lead partner receives event-level brand exclusivity.